There’s no doubt that Airbnb has changed the way we travel. Not only has it made it easier to find affordable accommodation, but it has also given us a greater sense of connection to the places we visit. For many of us, Airbnb has become our first choice when booking a trip.
But what does it take to be a successful Airbnb host? Or better yet, a Superhost?
An Airbnb Superhost is a top-rated host on the site, and they must meet certain criteria in order to attain and maintain that status. For example, they have to have a low-cancellation rate and a high review rate.
An Airbnb Superhost will also generally go above and beyond to make their guests feel welcome, whether it’s providing a detailed guide to the neighbourhood or leaving a welcome basket in the room.
With a little hard work, you could soon be on your way to becoming an Airbnb Superhost yourself!
How to Become an Airbnb Superhost
The Airbnb Superhost title is designed to recognise and reward the best hosts on the platform. To become one, you must meet strict standards for things like cleanliness, communication, and guest experience.
Before being eligible to join the program, hosts must first pass a rigorous evaluation process as part of Airbnb Superhost requirements:
- having already completed at least ten trips or have had a minimum of three reservations that have totalled to at least 100 nights occupied;
- maintaining at least a 90% response rate;
- not cancelling any reservations, or at least keeping a cancellation rate of less than 1%; and
- maintaining an overall rating of 4.8 stars or higher.
Airbnb sets an assessment date every three months, and if you still meet the standards at the end of each quarterly assessment period, you’ll remain a Superhost.
In addition to the recognition and prestige that come with being a Superhost, you’ll also enjoy benefits like improved visibility in search results and increased bookings. If you’re committed to providing an outstanding experience for your guests, aiming for an Airbnb Superhost badge is an excellent goal to strive for.
5 Simple Tips to Earn Your Superhost Badge
Now that you know the Airbnb Superhost criteria, here are a few simple tips and tricks that can help you get one step closer to earning the coveted title and reaping the rewards.
Take OUTSTANDING photos of your listing
One of the most important things to consider when listing your space on Airbnb is your photos. Although Airbnb doesn’t have any specific requirements for host photos, it’s well known that having high-quality, attention-grabbing photos will help you get more bookings. After all, potential guests are more likely to book a listing that looks inviting and attractive.
So how can you make sure your photos are up to par? First, make sure they’re high resolution and clear. Blurry or dark photos are a major turn-off for guests. Second, focus on showcasing your space in the best possible light. Make sure you feature any unique selling points in your photos, and make sure the overall tone for your vacation rental is welcoming and warm.
With great photos in tow, you’ll be well on your way to becoming an Airbnb Superhost and well on track to double bookings across the board.
Communication with Your Airbnb Guests is Key
As any Superhost knows, guest communication is vital to maintaining a high rating. Guests expect you to maintain a rapid response rate and answer all questions and concerns. Failure to do this can quickly lead to a lower score.
Superhosts are required to maintain a response rate of at least 90%, which means always responding to guests within 24 hours. This shows guests that you are actively working to resolve any issues or concerns. In addition, it is important to keep the lines of communication open throughout the stay. If a problem arises, don’t hesitate to reach out to the guest immediately.
By taking proactive steps to communicate with guests, you can help prevent a low review score and ensure a positive experience for all.
Avoid Cancellations Where You Can
A cancellation rate of 1% or less is considered acceptable by Airbnb, and anything above that could result in a loss of Airbnb Superhost status. This can be a challenge for hosts, especially if they experience a last-minute cancellation that falls outside of Airbnb’s extenuating circumstances policy, which includes things like medical emergencies and natural disasters.
Obviously, cancellations can happen, and sometimes they’re out of your control. However, if you’re consistently having to cancel reservations, it’ll be very difficult to meet the Superhost criteria. In addition, it can be detrimental to your business as potential guests may not want to book with someone who has a high cancellation rate.
If you can’t accept reservations or need to cancel one, be sure to communicate with your guests and try to reschedule if possible. With some planning and effort, you can maintain a low cancellation rate and keep your Superhost status.
You can keep track of all your cancellations on the Airbnb dashboard (which can be easily accessed on the Airbnb app or Airbnb website).
Get Your Guests to Leave a Review
As an Airbnb host, one of the most important things you can do is encourage your guests to leave positive reviews. Airbnb’s minimum requirement for Superhost status is to reach 80% of your guest reviews of the overall total stays, and your host ratings need to be at 4.8 or higher.
With that in mind, it’s always best to try to get as many positive reviews as possible. There are a few ways you can go about doing this.
First, you can make sure that you provide an exceptional experience for your guests. This means being attentive and accommodating, and going above and beyond to make sure they have everything they need.
You can also reach out to guests after they check out and ask them if they had a good time and if there’s anything you could improve upon. Finally, make sure you follow up with any negative reviews left by Airbnb users and try to resolve any issues that may have arisen during the guest’s stay.
Your Property Should be in Tip-Top Shape
If you’re looking to take your Airbnb hosting to the next level, then you’ll need to make sure your guests have a comfortable and enjoyable stay. That means aiming for outstanding hospitality at all times.
You’ll need to pay attention to the little details that can make all the difference, such as providing clean linen and plenty of towels, stocking the kitchen with basic supplies, and making sure the space is well-appointed.
By taking care of your guests’ needs, you’ll be well on your way to achieving the Superhost status.
How Can GrowHOST Help You Become a Superhost?
The status on Airbnb is coveted by all other hosts, as it comes with a number of Superhost benefits, including increased visibility, higher search ranking, and more bookings. But achieving the Superhost title can be challenging, as it requires maintaining a high rating and receiving positive reviews from guests.
GrowHOST can help you achieve Superhost status by taking care of tasks such as guest communications, housekeeping, and key exchange. This way, you can focus on providing a great experience for your guests, which will lead to positive reviews and a higher rating.
In addition, our team of experienced Airbnb property managers can provide helpful tips and advice on how to best welcome guests and make them feel at home. By working with GrowHOST, you can increase your chances of becoming a Superhost on Airbnb.
If you would like to find out more about our services and how we can maximise the returns on your Airbnb investment, get in touch today.